Smize & Dream by Tyra Banks Lands in Sydney: Inside the Sparkling VIP Preview Event at Darling Harbour
Smize & Dream Has Officially Landed in Sydney — And It’s a Whole Mood
Sydney’s Darling Harbour shimmered with star power as Smize & Dream by Tyra Banks opened its doors for a dazzling VIP preview event — and it was nothing short of spectacular.
The event marked the highly anticipated Australian debut of the iconic dessert brand, with Tyra Banks herself bringing her signature sparkle to the heart of the city. Designed to be more than just an ice cream shop, Smize & Dream is an immersive dessert experience, blending bold flavours, vibrant storytelling, and an empowering brand message that encourages everyone to “smize from the inside out.”
A VIP Launch Full of Flavour, Fashion & Fierce Energy
From the moment guests stepped into the event, it was clear this wasn’t your typical launch. The atmosphere was electric — think fashion-forward crowd, playful interiors, and ice cream that looked (and tasted) like a dream.
The flavour lineup stole the show, featuring a bold mix of indulgent, unexpected, and delightfully nostalgic scoops. Signature creations like "Brownies in My Dreams" and "Salted Caramel Kingpin" had guests lining up for seconds.
With Tyra leading the celebration, the night was filled with laughter, selfies, sweet treats, and standout style — a true celebration of resilience, creativity, and joy.
Empowerment Meets Indulgence
What makes Smize & Dream so much more than a dessert destination is its heart. Born from Tyra’s personal journey and passion, the brand is rooted in self-love, confidence, and dreaming big — a message that resonated deeply throughout the night.
Now Open at Darling Harbour — Here’s How to Visit
Following the VIP preview, Smize & Dream is officially open to the public at Darling Harbour, ready to serve up its signature blend of flavour, fun, and fearless self-expression.
Whether you're a dessert lover, a Tyra fan, or just looking for something fresh and fabulous to do in Sydney — this is your new must-visit.
📍 Smize & Dream by Tyra Banks
Now open at Darling Harbour, Sydney
✨ Ice cream, bold vibes, and unforgettable memories await.
Final Thoughts
Studio A–N specialises in interiors that balance personality and performance – and we’re just getting started. At Studio A-N, our experts are ready and pleased to guide you on this journey, helping you realise your vision every step of the way.
Feel free to explore our projects to inspire your next business or home redesign, and stay updated about the newest trends by signing up for our newsletter. We invite you to follow us on our Instagram and Pinterest accounts to stay abreast of our latest insights.
If you have any questions or are ready to create a space that truly feels like yours, contact our expert team — we look forward to partnering with you on this exciting design adventure.
