Alexa Nice is a Creative Director specialising in retail, HOTEL, WELLNESS, hospitality and experiential design, known for shaping environments that sit at the intersection of brand, culture and commercial performance.

Her work sits at the intersection of brand and environment — translating identity into physical space with clarity and commercial awareness.

With experience across large-scale retail rollouts, flagship environments and cultural projects, Alexa brings a strategic lens to design — positioning space as a key driver of brand perception and performance.

Through Studio A-N, she works with leading brands and institutions to translate identity into highly considered physical spaces — from flagship retail to large-scale rollouts and experiential environments. Her approach combines strategic thinking with a refined design sensibility, positioning space not just as an outcome, but as a powerful tool for engagement, differentiation and growth.