A collage of images includes a glitchy, colorful background, a person taking a mirror selfie in sunglasses and casual clothes, and a modern art installation with pink spherical sculptures and a glass tabletop. Overlaid text says 'ALEXA NICE' in bold, red letters.

Studio A-N is a creative direction and EXPERIENTIal design studio led by Alexa Nice, specialising in globally relevant retail, hospitality and lifestyle environments.

We partner with brands, developers and operators to create spaces that are culturally resonant, commercially intelligent, and built for how people move, connect and experience today

A collage with a distorted image on the left showing a building, trees, and sky, and a clear close-up of pink and coral flowers on the right.

WE DON’T DO BASIC.

We operate at the intersection of brand, space and behaviour — shaping environments that don’t just look considered, but perform.

From flagship retail to high-impact hospitality, our work translates brand identity into physical environments that drive engagement, loyalty and growth.


What we do

Creative Direction-
Defining the vision, narrative and spatial identity of a brand in physical form.

Retail & Hospitality Environments-
Flagship stores, roll-out concepts, and experience-led spaces designed for scale.

Spatial Strategy

FF&E + procurement Direction

brand creation

creative brief + concept creations

art direction + curation

Collage of digital art including a futuristic house, a woman with pink makeup, pearls, pink feathers, and abstract shapes, with the text 'ENTRYMENT HUMAN TECHNOLOGY' in pixelated red and blue font.

Meet OUR Founder

Alexa Nice is a Creative Director specialising in retail, hospitality and experiential design, known for shaping environments that sit at the intersection of brand, culture and commercial performance.

Her work sits at the intersection of brand and environment — translating identity into physical space with clarity and commercial awareness.

With experience across large-scale retail rollouts, flagship environments and cultural projects, Alexa brings a strategic lens to design — positioning space as a key driver of brand perception and performance.

Through Studio A-N, she works with leading brands and institutions to translate identity into highly considered physical spaces — from flagship retail to large-scale rollouts and experiential environments. Her approach combines strategic thinking with a refined design sensibility, positioning space not just as an outcome, but as a powerful tool for engagement, differentiation and growth.

A woman taking a mirror selfie with her phone, wearing sunglasses, a black off-shoulder top, black pants, and carrying a burgundy purse; a collage showing interior decor items including black marble surfaces, black textured material, and a circular leather sofa in a living room.
A split-screen image. The left side features a blurred colorful background with pink, yellow, and green hues and pink pixelated text that reads, 'A DELIBERATE PUSHBACK AGAINST THE NOISE OF THE SCROLL.' The right side shows a person wearing ripped blue jeans and colorful, patterned sneakers, sitting on a public transit seat with their legs extended, with a blue wall background.