Alexa Nice 7/9/26 Alexa Nice 7/9/26

Display Becomes Performance: Three Signals Turning Audiences Into Participants

Paloma Wool’s Retail Theatre, Antwerp’s fashion school archive and Tilda Swinton’s living exhibitions show why display is becoming active, social and unfinished.

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Insta.

Something new is taking form.

A—N / REFORMER
SOFT FORCE. CONTROLLED FORM.

A self-initiated flagship concept spanning strategy, interior design, creative direction and art direction.

Full world coming soon.

#CreativeDirection #InteriorDesign

WHEN A SOFA BECOMES PART OF THE MUSIC.

Fred again.. and Latin Mafia finished their collaborative mixtape at LagoAlgo in Mexico City, working around Pierre Paulin’s radical Dune seating landscape.

A 1970 design idea, reactivated inside contemp