The Set Comes Apart: Three Signals Rewriting Athleisure
BOSS Las Vegas, Gen Z’s rejection of the matching set and Salomon’s community-led retail model show athleisure becoming more personal, technical and alive.
Wellness Gets Dressed: Three Signals Blurring Retail, Ritual and Recovery
Sporty & Rich Los Angeles, the over-optimization backlash and the rise of the wellness club reveal a category becoming more social, spatial and culturally fluent.
